Now, surely you have already heard of the term influencers, and given the concept of kol you might be thinking that it is the same, but it is not. Key opinion leaders are more than just influencers, as they can become brand ambassadors to a specific online community, and may be represented by a professional or expert, or b2c email list simply by a normal user whose voice is recognized on the internet. The credibility of kols could come as b2c email list much from the time spent on a topic as from their direct experience in an industry and professional qualifications obtained.
Despite there being certain points in common between kols and influencers, they are not synonymous , and it is very important that companies understand this difference, since if they are looking to reach a specific demographic group, then they b2c email list should consider implementing a strategy that makes use of of the kols. We will b2c email list make this point clear later. Differences between key opinion leader and an influencer knowing the b2c email list differences and particularities of each concept is essential when establishing the marketing strategy.
Below we are going to detail each one of them to avoid confusion, since although they can sometimes be used interchangeably, they are not exactly the same. The main difference is: influencer: he is a reference in social b2c email list networks, so it can be said that he is a native of these. Kol: they represent a kind of opinion leader, since b2c email list they have experience and knowledge , as well as a profession that has allowed them to achieve credibility and status. A kol can manage the same channels that an influencer uses, such as social networks, youtube channel and blog; however, these are not his usual means of communication, since he does not use them constantly.