In recent years, K12 education has entered the track executive list of rapid development. Many people have seen the dividends of K12 education and are eager to try it. In the face of such competitive pressure, how to achieve rapid customer acquisition? The author executive list will analyze the current customer acquisition methods, and put forward his own thinking on the "post customer acquisition era" of K12 education. Recently, there have been many policies targeting K12.
This paper mainly considers several executive list questions: Can we still do traffic after educating the K12 industry? A good way to acquire customers in the future As a two-way pit avoidance guide for brands and channels Customer acquisition is only one part of monetization. For to C business, revenue = traffic * conversion rate * customer unit price * repurchase rate. In executive list fact, the problem of many companies is not traffic, but more in the product-side mismatch and low conversion rate.
Therefore, before worrying about getting executive list customers, the first thing you need to determine is whether your own products are OK and whether you have made PMF in the true sense. The essence of customer acquisition is traffic acquisition, that is, executive list attracting attention. Returning to the user is demand arousal. The result of K12 institutions after the policy regulation is that the supply side will be reduced a lot, but the demand is still here. In short, the total amount of traffic has not decreased.