Communication Agency. 15 years innovating for brands Public Relations are a set of strategic communication actions, which aim to strengthen links with different audiences, listening to them, informing them and persuading them to achieve consensus, loyalty and support from them in present and/or future actions. In other words, Public Relations is the art of communicating messages to specific audiences in order to position information, brands, reputation, products, services, etc. Its objective is to take your message to the audiences that interest you, in this case we are talking about your potential market. Social networks are undoubtedly today one of the best tools to do this, as long as you know how to use them. You have to be sensitive to detect when you should speak, with whom, what to say and in what way. It is said that it is the art of selling without doing it.
To do this, Linkedin is positioned as the professional network par excellence for our public relations and should not be missing from your repertoire of social media channels, no matter the type or size of your business. Try to join groups in which you can Gmail Email List participate as an expert on the subject, there are many, take care to enter those with more movement and with a greater number of users. The key here is to engage and start talking to the people you interact with on them. Little by little you are adding to your contacts by sending them an invitation... take care to only do it with those with whom you have interacted and mention in the invitation that you are part of the group. Extend your network.
The idea of the Network of contacts on Linkedin is that you have levels, if you know someone and add them to your network, they will be at level 1. And that is where the game begins that you must learn, the next level 2 is where the contacts you want to get should be. Check the contacts that all level 1 have and define the profiles that can help you transmit your message, gain reputation or even those that can be potential clients. Then ask your level 1 contacts to introduce you. To do this, I recommend that you already have relevant and valuable information prepared to send them once they accept you as a contact. Be very careful not to sell directly, it is frowned upon, sell through giving value and sharing relevant information for them. First, welcome them to your network and briefly mention what you do or invite them to read your blog.