Forum Posts

md bayezid hosin
Apr 10, 2022
In General Discussions
professor and author Dan Ariely, for example, has written extensively about his behavioral research into the roots of irrational decision-making. His findings have massive implications for many areas of human endeavor, including the marketing of professional services.Ariely demonstrated that the choices people make, including purchasing decisions, are not as simple as they seem. A wide variety of factors (such as available alternatives) influence our perception of value. Things are of uncertain value until they can be put into the context of other potential choices.William Poundstone, in his book Priceless: The Myth of Fair Value (and How to Take Advantage of It) , explores the science of pricing in detail. It or service is largely determined by its context — the price “anchors” around the product or service provide a critical point of comparison. This information has employee email list deep relevance to sales of professional services, which are often sold for tens or hundreds of thousands of dollars.To add even more complexity to this question, Hinge's research has shown that companies tend to overestimate the impact of price on a professional services buyer's decision. Other factors, like having a good reputation, regularly outweigh the price.But it's not just advances in behavioral science that have changed the marketing game.Technology and AnalyticsAdvancements in technology not only provide new opportunities to share your message, for example on your website or on social media. They help analyze and improve your marketing efforts.Using marketing automation and analytics software, businesses
0
0
1

md bayezid hosin

More actions