Mar 30, 2022
In General Discussions
Digital marketing is the use of the internet to market your products or services. Digital marketing campaigns may include the use of social media, email, search engines, and websites or landing pages to engage with current and future customers. People spend more and more time online, searching for information and consuming content. It has become the background of our lives. Need to find answers to your questions? Check it out on Google. Want to connect with family and friends? Engage with them on Facebook. Looking for ideas for your latest DIY project? Pinterest to the rescue. The use of artificial intelligence, algorithms and retargeting allows businesses to directly reach consumers who are interested in their products and are programmed to "click" to learn more. If your business hasn't taken advantage of this opportunity to connect with customers, you risk falling behind your competitors. This is not to say that digital marketing is all about big data and coding. The real success behind digital marketing is that it allows businesses to connect with potential customers in a personal way. The magic behind marketing is that data allows us to better understand our customers and deliver content that meets their needs and desires. But beyond information, there must be a company that provides top-notch service and customer care. Good digital marketing is an extension of a company's mission and values. So, what is digital marketing and what do you need to know to start using it for your business? Here are the basics. I have broken down digital marketing into parts, each with a specific goal. Digital Marketing 101 Web Development and industry mailing list development is the writing of code to make a website function to meet the needs of users and the goals of the website owner. Web design is the design of the look and feel of a website and may also include coding. Goal: Build an engaging website and follow good design and marketing principles that lead website users through your sales funnel to become subscribers or customers. Search Engine Optimization SEO (Search Engine Optimization) uses a combination of techniques and tools to help search engines discover website content and provide relevant content to search engine users. On-page SEO involves the use of tags and website structure to tell search engines what a website page is about. Off-page SEO tells search engines that your website is authoritative and trustworthy. Help improve your off-page SEO by letting search engines know that your site contains quality information relevant to searchers, such as reviews and content links from authoritative sites. Goal: Drive traffic to your website through organic search engine results. content marketing Use content such as web pages, blog posts, videos, social media posts, and eBooks to engage website visitors with useful and engaging published information that answers their questions and provides value. For SEO to work, you must have relevant content on your website. Goal: Create, publish, and promote content that appeals to target buyers and helps search engines determine the relevance of that content in answering search queries. social media Use social networking sites to share content and build a community of fans. Social media sites such as Facebook, LinkedIn, Twitter, YouTube and Instagram are valuable lead generation tools for directing visitors to websites and landing pages. Goal: Drive your website with engaging content, including images, written posts, and videos, while building a community of followers and customers. PPC and Social Advertising Pay-per-click is a method of delivering ads by showing them in search engine results. Google PPC ads are based on targeted keywords. Advertisers pay when a search engine user clicks on an ad. Social advertising is the display of advertisements on social media platforms. Advertisers select target audiences based on user behavior and interests. The cost of social advertising is also typically determined on a pay-per-click (PPC) basis. Goal: Get ads in front of targeted search engines and social media users. Direct leads to your website by using ads without having a place in organic search results. lead generation Use SEO, social media, and advertising to drive visitors to a form on your website or landing page where they will sign up for an offer in exchange for their contact information. The term lead magnet is sometimes used to refer to free content offered as a download when filling out a request or subscription form. Goal: Drive relevant, targeted leads to your website so you can build relationships with them that lead to sales. Lead Generation and Email Marketing Once you have a lead, you will want to build a relationship with them by providing value and expanding your content beyond what they can find on your website. Email marketing is the primary method of lead generation because it keeps you in front of your audience and customers. When done right, lead nurturing and email marketing can help you build the "know, like, and trust" factor. Goal: Build relationships with your audience and prospects and lead them further down the sales funnel to buy. analyze Use metrics and data to determine whether your digital marketing efforts are successfully achieving your goals and spot where adjustments need to be made. Tools like Google Analytics and Search Console reveal website usage data that will help you make decisions about the effectiveness and effectiveness of your digital marketing strategy. Goal: Make informed decisions about your digital marketing strategy and adjust your strategy as you learn more about your website users and target audience. Digital Marketing 101 Infographic Putting it all together to create a digital marketing strategy Now that you understand what digital marketing involves, it's time to put the pieces together to create a digital marketing strategy. Our Internet Marketing Guide for Busy Business Owners provides you with useful information to help you start marketing your business online.