Jun 22, 2022
In General Discussions
On the joint work of the CMO and the CTO The responsibilities of both are increasingly intertwined Tags how ct marketing worked read later favorites two ads udima.es UDIMA, Distance University of Madrid Study degrees, official master's degrees online or the doctorate at a distance. The best option to study online. Technology has become an usa phone list fundamental and crucial part of marketing strategy. This has had a direct impact not only on what is done, but also on who does it. The marketing strategy has had to adapt to the new times and the professionals responsible for it too. This has implied, for example, the irruption of new profiles in the usa phone list teams, but also that the responsibilities of the head of marketing changed. At the same time that data scientists or statistics professionals appeared, to give just two examples, in the team, the CMO was assuming a more technological profile, when it was not replaced by new profiles that covered more and more things and more varied. But this change also had another impact and also changed another relationship in the organization chart. Perhaps a decade ago the CMO and the CTO, the company's chief technology officer, led parallel lives that never touched. Now, however, and as you remember in The Drum , their existences are very intertwined. Their profiles are no longer as defined as they were in the past and, above all, they are not as watertight compartments. What one usa phone list and what the other decides are quite recurrently linked. As they explain in the analysis, the CMO's budget increasingly goes more and more to technological issues and they have to be more usa phone list and more up to date on elements related to them. For the CTO, for his part, he is increasingly being asked to be more usa phone list of finding novel and market elements and to be more and more creative. One has invaded what were considered defining characteristics of the other. And vice versa. Less defined borders Both have also seen how their responsibilities increased and how they became more complex, closely linked to the way in which things had changed in recent times due to the technological revolution and the increasingly massive presence of the Internet and of its tools in more and more elements of consumers' lives. Similarly, both have to respond to overlapping needs and challenges, such as understanding new media or being able to personalize the consumer experience. And the future is following a very similar path, as they will increasingly have to respond to more and more things linked to usa phone list closely linked to technology usa phone list new media. Thus, for example, one of the elements in which marketers' budgets will grow the most is that of analytical tools. To all this we must add that both the work of the CMO and that of the CTO will be increasingly marked by data and that these will become increasingly important in the decisions they make. Consumer information has become key to understanding what the market wants and what the company or brand must do to firmly establish itself in it. Companies can be much more strategic in their approach to the market, because the data helps them to do so. A relationship to two And all this completely changes the relationship between the two and the work dynamics they must assume. Because there can no longer be two profiles with parallel trajectories and with an equidistant situation in the organization chart.